As a business owner, you might know that relationships are a critical part of your bottom line, but what if relationships were more than that. Let's dive into relationships as part of your marketing plan: loyalty, referrals, resources, and more!

Any business owner or nonprofit director knows marketing is important. We know it’s so important, but we don’t always know how to maximize our efforts. Let’s face it… you’re already wearing a lot of hats, and while marketing might be one of them, you might be missing some of the nuances. Let’s dive into some of the elements you may want to consider…

It’s probably a fair assumption that in our go-go-instantaneous-carryout-curbside lifestyle, videos serve us better than pausing to read an online article or blog post. But I think you’ll be surprised that the data points to a trend that blogging is still alive and well. (That makes my writer heart happy!) According to koalarank.com, the number of blogs published in the US is still growing by the day, reaching 31.7 million blogs by the end of 2019. So blogging isn’t dead, but it is different.

Now imagine you need a website… or want to refresh the one you’ve got. You see other sites you like, determine how you would like your site to operate and function, and maybe you’ve even got a few ideas on some design elements. Just like building a house, you’ve decided to turn to a professional to help you build this project. That’s when the parallels come to an end. To often, web design clients simply ask, “how much” and “when will this be completed?” However, there are some other critical questions to ask. Here’s a few to consider:

No one has time to crank out content for content’s sake. It’s time for us to work smarter not harder! How about repurposing that latest article or press release into a whole slew of content ideas? Why repurpose, you ask? Well, it’s simple. We don’t need to reinvent the wheel (or sentence) every time we sit down to write copy for our social media, blog post, email newsletter, etc. Repurposing helps you get the most bang for your content buck.

If you are a pro at email marketing, your emails may be getting dull due to a lack of experimentation or inspiration. Maybe you’re aware that it’s time to switch up your email marketing, but it can still be hard to know where to begin. Knowing these myths before you start your next email campaign can help you improve the effectiveness of your emails.

There are a lot of ways you could choose to market your business digitally. From social media ads to social media influencers, digital marketing has become a varied industry. But in the quest to find the latest and greatest way to reach through the internet and communicate with your audience, don’t dismiss one of the oldest, but most effective, ways to engage your audience - email.

Potential customers are likely to look for your brand or products and services online. A strong online presence is key in attracting customers, building brand loyalty, and driving revenue. However, if your website isn’t working properly or doesn’t clearly represent you, your brand, or your company, you might be losing your potential audience.

It’s one thing to get social media planned and posted to your platforms, but it’s a whole other challenge to write the words that make the difference with your followers. Let’s face it… social media is extremely saturated with all sorts of information, quizzes, memes, polls and the like. So how can you not get lost in the noise? Here’s some idea that can help you speak the digital marketing language that resonates with your audience best.

Last week we spent some time talking about the language of your digital marketing. Today I want to share some thoughts on polishing the look of your digital marketing. Let’s start by chatting about a few elements you might want to keep in mind when it comes to the look of your digital marketing:

Do you remember that ol’ saying “power is in the pen?” Nowadays it’s more like the keyboard, but there’s power no less. With a well-written piece, you can engage ideal clients and customers to keep reading copy that then leads them to a logical call to action… the goal! But editing is key, so let’s go over a couple of editing points: